Question 1

What does Vital Pursuit Consulting do?

Accepted Answer

Vital Pursuit Consulting helps organisations turn advanced AI into governed, measurable operational systems. It works at the intersection of business operations, business strategy, and AI technology, designing strategy, workflow, governance, and measurement as one system so AI creates value, improves flow, and remains under control.

Question 2

What is the Value, Flow, Control model?

Accepted Answer

Value, Flow, Control is the practical lens Vital Pursuit applies to AI. Value clarifies where AI can create meaningful operational, strategic, or financial outcomes. Flow redesigns how work moves through people, systems, decisions, and handoffs so AI fits the real operating environment. Control builds accountability, governance, auditability, measurement, and feedback so AI stays safe, traceable, and scalable. Every recommendation must clear all three before AI enters the conversation.

Question 3

What is the AADI loop?

Accepted Answer

AADI stands for Assess, Align, Develop, Implement. It is a circular performance-improvement process. Assess establishes the current reality of workflow, systems, data quality, and risk. Align brings leadership, operations, and governance around what matters, is feasible, and is safe. Develop produces the workflow design, AI role, and control structure. Implement pilots, deploys, and monitors, then returns to assessment so improvement is continuous rather than once-off.

Question 4

What services does Vital Pursuit Consulting offer?

Accepted Answer

Four engagement pathways: the Digital & AI Adoption Brief (a structured starting point), the Workflow Redesign Sprint (redesign of a high-friction workflow), AI Implementation Support (pilot and rollout to governed implementation), and Governance, Measurement & Optimisation (structures, KPIs, and review cycles). Capability areas include AI strategy and use-case design, workflow automation and agentic systems, process intelligence and pathway optimisation, data integration and operational reporting, governance and monitoring, and AI-enabled continuous improvement.

Question 5

Who founded Vital Pursuit Consulting and where is it based?

Accepted Answer

Vital Pursuit Consulting was founded by Dr Jan H. Esser (B.Comm, M.Phil, MB ChB), an AI Strategy & Implementation Consultant whose background spans business operations, clinical practice and laboratory medicine, global consulting, and enterprise AI. It is based at 32 Ryneveld Street, Stellenbosch, 7600, South Africa, and serves clients worldwide.